The concept behind a customer loyalty programs is to increase the customer retention and spending by individual marketing and a rewards based incentive program.  In essence, it is a reward program that provides the end customer the added value for their commitment to the loyalty program.

Currently, most malls and retail locations require a lottery/raffle capability in addition to the functionality present in the Intercard loyalty program.

Intercard will provide a programmable menu that allows authorized personnel to set the following parameters:

• Points Per Dollar Spent — A threshold that provides points for dollars spent in the facility. 
• Number of Points Per Lottery/Raffle Ticket — This is the number of points needed to redeem for a lottery or raffle ticket.
• Automatic Lottery Point Redemption — Once a customer is awarded enough tickets to redeem a chance at the lottery prize, the system will automatically make the redemption points for lottery chances.
• Items in Lottery/Raffle — Administration area that will display the items available for the lottery. A picture upload and a descriptive text field options are available.